Wendy’s Gets Rocked By Burger King After Pricing Rumors

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We’ve got a sizzling topic that’s been heating up the fast-food scene. Burger King has thrown some serious shade at its rival Wendy’s, and it’s all about the controversy that’s been cooking around “price surging.”

It all started when rumors began swirling that Wendy’s was planning to introduce a dynamic pricing model, similar to how Uber charges more during peak times. This kind of pricing would mean that your favorite burger or frosty could cost you more during lunch rush or on a busy weekend.

Burger King wasted no time in firing up their grills (see what we did there…LOL) and their social media accounts to take a jab at Wendy’s. On X, formerly known as Twitter, BK announced a promotion that couldn’t have been more perfectly timed. They’re offering a free Whopper or Impossible Whopper with any $3 purchase, cheekily calling it the “no urge to surge” promo. Their post was a clear dig at Wendy’s, saying, “The only thing surging at BK is the [flame emoji]. We don’t believe in charging people more when they’re hungry,” Burger King posted Wednesday on X to promote a free Whopper or Impossible Whopper with $3 purchase. The promo is dubbed “no urge to surge” on the company’s website.


However, Wendy’s has clarified that they “will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice.”

Wendy’s pointed out that the “confusion” might have come from their discussion about digital menu boards. These boards, they explained, would offer more flexibility in displaying featured items and could potentially allow for discounts and special offers during slower times of the day. It was a case of misinterpretation, with Wendy’s CEO, Kirk Tanner, emphasizing the benefits of digital menu boards for both sales and customer experience.

Not so sure about that one Wendy’s. Fast food stores have been around for decades, offering promotions, and somehow how, back in the dark ages of the 1990s, they found a way to do it without digital boards.

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