Anheuser-Busch, one of the world’s largest beer companies, is set to release a line of Bud Light and Budweiser bottles with camouflage prints and images honoring fallen veterans. The move comes as the company scrambles to regain customers after a boycott was launched over its use of controversial transgender TikTok star Dylan Mulvaney in advertisements in April.
According to a distributor who did not wish to be identified, the bottles will feature camouflage prints and images of the Folds of Honor program, a non-profit organization that provides academic scholarships to children and spouses of fallen and disabled veterans and first responders.
Oh camo print on Bud Light, I mean I’d be trying to hide too at this point. pic.twitter.com/TQ2Pa7d6eI
— SHARKINTHEWATER (@s_h_a_r_k_e_y) May 17, 2023
Putting on a new dress to cover one’s previous insults, is kinda like putting lipstick on a pig. It’s still a pig.
“Anheuser-Busch will produce bottles with a camouflage print and images of the “Folds of Honor” program,…”https://t.co/6c7x7vubwI
— MAGA – American Pitbull 🇺🇸 (@MelissaRNMBA) May 16, 2023
The move comes as Anheuser-Busch faces a significant drop in sales. Bud Light sales have fallen by an estimated 23.4% compared to this time a year ago, with in-store sales plummeting 26% during the week ending April 22. Sales of Michelob Ultra, another Anheuser-Busch beer brand, have also dropped 4.4%.
The boycott against Anheuser-Busch began after the company sent Mulvaney a customized beer can in April saying “Cheers to 365 Days of Being a Woman,” with Mulvaney’s face pictured on it. Critics argued that Mulvaney’s videos promoting his “days of girlhood” promoted a demeaning caricature of womanhood, and that he had also explained what it means to be a girl on multiple occasions.
“Camo-print” beer bottles latest effort by Bud Light to please customers after Dylan Mulvaney disasterhttps://t.co/COoYJ4wr0V
— The Post Millennial (@TPostMillennial) May 17, 2023
Two Bud Light marketing executives have since been placed on leave in the wake of the controversy, including a marketing executive who trashed the brand’s “fratty” customer base in a resurfaced video. The Daily Caller exclusively reported old photos of the executive, Alissa Gordon Heinerscheid, drinking beers at fratty parties shortly after the video went viral last month.
Anheuser-Busch has yet to comment on the new bottles, or why the company is launching the new line. It is unclear when the bottles will be released, or if they will be available in stores or online. It is also unclear if the camouflage bottles are part of a larger campaign by the company to gain back customers.
