Reality TV stars Chip and Joanna Gaines, known for their hit show “Fixer Upper” and their business empire in Waco, Texas, have once again found themselves at the center of controversy. As major business partners of Target, their association has raised concerns in light of the retail giant’s recent controversies. With allegations surrounding Target’s promotion of merchandise related to gender identity and sexual orientation, questions have arisen regarding Chip and Joanna’s stance on these issues, particularly considering their Christian faith.
Target’s recent decisions to manufacture swimsuits promoting “tuck-friendly” and “chest-binding” for children, as well as selling the “Bye Bye, Binary” board book, have sparked heated debates. These choices are seen by some as encouraging gender nonconformity in minors. Critics have also pointed out that Target sells merchandise designed by an outspoken Satanist, such as “Too queer for here” tote bags and “Cure transphobia” sweatshirts, which may be viewed as mocking Chip and Joanna’s Christian beliefs. Additionally, Target’s inclusion of shirts featuring nudity and “Not a phase” loungewear has raised concerns among those seeking to protect children’s innocence.
I like Chip & Joanna Gaines. But I would respect them SO much if they issued a statement about the satanic insanity being pushed by target and used their huge influence to try to keep target’s madness in check.
— Allie Beth Stuckey (@conservmillen) May 22, 2023
Given their Christian faith, it is important to ascertain Chip and Joanna’s standpoint regarding Target’s controversial merchandise. While their personal views on these matters are not explicitly known, it is reasonable to assume that they may find some of these products conflicting with their beliefs. As parents of five young children, it is understandable that they may have qualms about clothing items and books that promote gender nonconformity or contain explicit content. However, without direct statements from the couple, it remains speculative to definitively assess their thoughts on the matter.
In the past, when the Gaines family’s Christian beliefs on homosexuality were revealed, they faced public scrutiny and picket signs outside their church. It remains to be seen if similar responses will emerge regarding their partnership with Target. Some Christians and non-Christians concerned about preserving their children’s innocence may choose to protest or participate in the ongoing Target boycott. It is now up to Chip and Joanna to decide whether to respond to this potential boycott with a statement, as they did in the past, expressing their willingness to “lovingly disagree.”
As the creators and figureheads of Target’s popular Magnolia Home line, Chip and Joanna Gaines find themselves facing questions regarding their alignment with Target’s recent controversies. While the couple has not made their opinions on these matters public, their Christian faith and family values suggest they may have reservations about certain merchandise sold by their business partner. In a climate of polarizing debates, it remains to be seen how supporters and critics will respond and whether Chip and Joanna will choose to address the ongoing controversy.
I’ve been tweeting about how Christian influencers Chip & Joanna Gaines have not disavowed Target’s Satanic child grooming despite the backlash.
What I didn’t know is the Gaines Section of target is directly ACROSS from the Groomer section.
Not cool.
— Benny Johnson (@bennyjohnson) May 25, 2023
