Saturday evening was a momentous occasion as Jonathan Isaac, the Orlando Magic forward known for his outspoken Christian faith, officially launched his new sports apparel brand “UNITUS” at a star-studded event in Orlando, Florida. The brand’s mission is to center on faith, family, and freedom, providing a platform for people to wear their values with pride.
The launch event, attended by notable conservative figures and athletes, featured a “fireside chat” between Brett Cooper, host of “The Comments Section” on The Daily Wire, and Jonathan Isaac. During the conversation, Isaac shared his motivation behind creating the company, attributing the inspiration to a higher calling. “I do see this as something that is bigger than me… And so for that, I have to give glory and honor to Jesus Christ,” Isaac stated, highlighting the spiritual significance of his venture.
The name “UNITUS” itself holds a special meaning as it was suggested by Dr. Durone Hepburn, Isaac’s pastor. Originally envisioned as a sneaker company after an injury kept Isaac from continuing with Nike in 2020, “UNITUS” evolved into a brand with a broader vision – to empower people to align their purchasing decisions with their values.
At the heart of the brand lies the concept of “true greatness,” a principle Isaac passionately discussed during the event. According to him, true greatness is about striving for and embodying the values we wish to see celebrated in society, values that transcend worldly accolades. He emphasized that genuine greatness is found in Jesus Christ, not in conforming to societal norms.
What an incredible night for the #UNITUS launch event! True greatness is a movement and one that everyone gets to participate in to rep the values of Faith, Family, & Freedom.
— UNITUS (@weareunitus) July 30, 2023
Isaac made headlines in 2020 when he chose not to kneel for the national anthem during the Black Lives Matter protests, citing his Christian beliefs as the reason for his stance. This unwavering commitment to his faith became the foundation for his book, “Why I Stand,” and now, for the ethos of “UNITUS.”
The newly-launched brand aims to provide an alternative to divisive agendas and cancel culture, focusing on bringing people together around shared values. UNITUS offers a range of clothing for both adults and youth, emphasizing that it is more than just fashion; it is a community united by faith, family, freedom, and the pursuit of true greatness.
Riley Gaines, a former D1 NCAA swimmer who has spoken out against radical gender ideology, expressed her support for UNITUS and the need for an alternative in the athletic wear market. She highlighted how individuals are seeking to invest in brands that align with their values, especially considering the direction some corporations have taken.
Isaac expressed his desire to build a community of individuals who not only stand for these values but also strive to improve and uphold them. Regardless of differences in appearance or financial status, UNITUS seeks to unite people who understand the importance of these values.